Your Responsibilities
Product Marketing
- Planning and executing product launches and go-to-market activities in close collaboration with Product Management and Sales
- Developing product positioning, value propositions, and target audience-specific key messages
- Taking responsibility for product-related communication materials, including packaging, brochures, data sheets, sales materials, and point-of-sale (POS) materials
- Managing external agencies as well as photo, video, and graphic design productions
- Managing packaging projects from initial requirements through to final approval, ensuring compliance with corporate identity, corporate design, and packaging standards
- Creating sales materials and product training resources for Sales teams and international markets
- Briefing and coordinating external agencies as well as photo, video, and graphic design productions
E-Commerce & Digital Merchandising
- Taking responsibility for the optimal presentation and marketing of our products across our own E-Commerce platforms
- Actively contributing to the online product assortment strategy, including product selection, categorization, prioritization, and placement
- Planning and executing sales campaigns, seasonal promotions, and product-specific marketing activities
- Continuously optimizing digital product presentation based on sales data, customer behavior, and performance metrics
- Ensuring complete, accurate, and high-quality product information across our digital systems (PIM/DAM)
Project Management & Collaboration
- Working closely with Product Management, Sales, E-Commerce, and international Marketing teams
- Taking responsibility for project budgets, timelines, and quality while continuously optimizing processes
What You Bring
- Completed education or further training in Marketing, Communications, Business Administration, or a comparable field (e.g., University of Applied Sciences degree, Higher Professional Education diploma, or Swiss Federal Professional Examination certificate)
- Several years of professional experience in Product Marketing, ideally in the consumer goods industry with a focus on E-Commerce or digital retail
- Experience in product launches, go-to-market activities, and the development of product-related marketing materials
- Good understanding of E-Commerce, Digital Merchandising, and the commercial success factors of digital sales channels
- Experience in developing and optimizing online product assortments, product presentations, or sales promotion activities is an advantage
- Strong analytical skills and an interest in translating sales data, customer behavior, and performance metrics into actionable improvements
- Confidence in managing agencies, suppliers, and various internal stakeholders
- Excellent MS Office skills; experience with E-Commerce platforms (e.g., Shopify), PIM/DAM systems, and Adobe Creative Suite is an advantage
- Excellent command of German and English; French or other languages are an advantage
You consistently put the customer first and combine creative marketing with a strong commercial mindset. You understand which products and messages resonate with different target audiences and enjoy presenting them in a compelling and impactful way.
You work independently, in a structured manner, and with a hands-on approach. You take ownership and actively drive projects forward. You are equally comfortable developing compelling product communication and using data-driven insights to optimize digital sales channels.
What We Offer
We offer the freedom to shape your own area of responsibility, along with a diverse and challenging role in a dynamic, international environment. You can expect modern workplace facilities, an open-door culture, flat hierarchies, free parking, an on-site fitness room, fresh fruit, coffee and water, subsidized lunches, employee events, and much more. We are committed to fair pay and equal opportunities.
Your Workplace
You will work at the Katadyn Group headquarters in Kemptthal, near Winterthur, Switzerland. This is where products for the Katadyn and Optimus brands are developed, tested, and largely manufactured.
Does this sound like the right opportunity for you? We look forward to receiving your application by email.
Contact: Jasmine Genc, personal@katadyn.ch
Only direct applications will be considered.
About Katadyn Group
Founded in Switzerland in 1928, Katadyn is a leading global Swiss equipment brand for specialists who demand ultimate mission performance when failure is not an option. Katadyn develops water treatment, nutrition, and cooking solutions engineered to perform in the world's most demanding conditions.
From humanitarian missions, disaster relief, and professional operations to outdoor and expedition adventures, Katadyn equips people with water they can trust, nutrition that fuels performance, and equipment that delivers when it matters most.
Headquartered in Kemptthal, near Zurich, the Katadyn Group employs over 250 people across locations in Europe, Asia, and North America.
